When the Cancel Culturists went after Aunt Jemima, Quaker Oats didn’t shy away from their civic duty to correct a grave, egregious corporate sin: They obediently unpersoned Aunt Jemima, and all was well.
Until they replaced her with Cap’n Crunch.
Aunt Jemima syrup and pancake mix were popular because they tasted good, not because racist Americans like slavery.
But changing the brand’s name wasn’t enough. They also changed the pancake mix and syrup into pancakes that taste like sugary breakfast cereal and syrup that tastes like Crunchberries and looks like Windex.
Rather than expunging the Aunt Jemima brand from memory, they’ve ensured no one will ever forget it, given that the brand will forever be known as “The crap that used to be Aunt Jemima.”